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<h3 style="font-size: 1.17em"><b style="font-weight: 700">CTC : 8-12 LPA + benefits</b></h3><h3 style="font-size: 1.17em"><b style="font-weight: 700">Location - Bangalore</b></h3><h3 style="font-size: 1.17em"><br></h3><div style="">About the role:</div><div style="">We are seeking a motivated and results-driven Demand Generation Specialist to join our team. The ideal candidate has at least 2 years of experience in demand generation, with a strong focus on email and WhatsApp marketing, SEO and running LinkedIn campaigns including Account-Based Marketing (ABM) campaigns. In this role, you will be responsible for owning the entire marketing and sales funnel, from lead generation to Request for Quote (RFQ) submission and winning deals. Additionally, you will work closely with the content and sales teams to align marketing efforts with sales objectives. This is an exciting opportunity to contribute to the growth of our company and drive measurable business outcomes.</div><div style="">Roles and Responsibilities:</div><ul>  <li style="">Email and WhatsApp Marketing:    <ul>      <li style="">Develop and execute targeted email &nbsp;and WhatsApp marketing campaigns to generate leads and nurture prospects throughout the buyer's journey.</li>      <li style="">Work with content to create compelling email and WhatsApp content, subject lines, and calls-to-action to maximize open and click-through rates.</li>      <li style="">Optimize campaigns for deliverability, engagement, and conversion rates.</li>      <li style="">Track and analyze campaign performance metrics to identify areas for improvement and implement necessary changes.</li>    </ul>  </li>  <li style="">LinkedIn Marketing:    <ul>      <li style="">Plan, execute, and measure Account-Based Marketing campaigns on LinkedIn to engage key accounts and generate quality leads.</li>      <li style="">Collaborate with the sales team to identify target accounts, create personalized content, and deliver campaigns effectively.</li>      <li style="">Monitor campaign performance, optimize messaging and targeting based on data insights, and report on campaign results to stakeholders.</li>      <li style="">Develop and implement outreach strategies using LinkedIn messaging to connect with potential leads and initiate conversations.</li>      <li style="">Work with content to craft personalized messages that resonate with target audiences, focusing on their pain points and offering solutions.</li>      <li style="">Continuously test and iterate messaging approaches to improve response rates and engagement.</li>    </ul>  </li>  <li style="">Funnel Ownership:    <ul>      <li style="">Take ownership of the marketing and sales funnel, ensuring seamless lead flow and progression from initial contact to closed deals.</li>      <li style="">Implement lead scoring and nurturing strategies to identify and prioritize high-value prospects.</li>      <li style="">Collaborate with the sales team to align marketing efforts with sales objectives, track lead-to-customer conversion rates, and optimize funnel performance.</li>    </ul>  </li>  <li style="">Analytics and Reporting:    <ul>      <li style="">Utilize marketing analytics tools to track, measure, and analyze key performance indicators (KPIs) related to demand generation activities.</li>      <li style="">Generate regular reports and dashboards that provide insights into campaign effectiveness, lead quality, and overall marketing ROI.</li>      <li style="">Identify trends and patterns in data, make data-driven recommendations, and iterate on strategies to achieve better results.</li>    </ul>  </li>  <li style="">Coordination with Content and Sales:    <ul>      <li style="">Work closely with the content team to develop compelling and relevant marketing collateral, such as landing pages, whitepapers, case studies, and blog posts.</li>      <li style="">Collaborate with the sales team to ensure marketing efforts are aligned with sales enablement needs and provide the necessary support for effective lead conversion.</li>    </ul>  </li>  <li style="">SEO:    <ul>      <li style="">Implement SEO best practices in content creation and optimization to drive organic search visibility and improve website rankings.</li>      <li style="">Conduct keyword research, optimize on-page content, and improve overall website SEO performance.</li>      <li style="">Monitor and analyze SEO performance metrics, such as organic traffic, keyword rankings, and backlinks, and provide recommendations for continuous improvement.</li>    </ul>  </li></ul><div style=""><br></div>

Bangalore

Demand Generation Specialist

<div style=""><b style="font-weight: 700">Location - Bangalore</b>&nbsp;</div><div style=""><br></div><div style=""><b style="font-weight: 700">Responsibilities:</b></div><ul>  <li style="">Develop and execute a comprehensive content strategy aligned with the organisation's marketing and brand objectives</li>  <li style="">Lead and manage a team of content creators, providing guidance, feedback, and mentorship to ensure high-quality content production</li>  <li style="">Collaborate with cross-functional teams, including marketing, sales, product and design, to identify content needs and opportunities to support activities such as customer acquisition and retention</li>  <li style="">Conduct market research and competitor analysis to identify trends, topics, and best practices to inform content strategy</li>  <li style="">Oversee the creation and publication of various content types, including blog posts, articles, white papers, social media content, website copy, and email campaigns</li>  <li style="">Ensure content is engaging, informative, and consistent with the brand's tone, style, and messaging guidelines</li>  <li style="">Monitor content performance metrics and use data-driven insights to refine content strategy and improve content effectiveness</li>  <li style="">Stay updated with industry trends, emerging technologies, and content marketing best practices, and share knowledge with the team to foster continuous improvement</li>  <li style="">Collaborate with external vendors, agencies, and freelancers, as needed, to supplement content creation efforts</li>  <li style="">Maintain content calendars, production schedules, and project management tools to ensure timely delivery of content</li></ul><div style=""><b style="font-weight: 700">Requirements:</b></div><ul>  <li style="">Active on social media and managed brand pages in the past</li>  <li style="">Ability to understand ICP and pain points of the target audience</li>  <li style="">Understanding of templates for different content types/copy/design</li>  <li style="">Demonstrated ability to develop and implement successful content strategies that align with business goals</li>  <li style="">Proven experience in content management, ideally in a leadership or managerial role</li>  <li style="">Strong project management skills, with the ability to prioritise tasks, meet competing timelines and manage multiple projects simultaneously</li>  <li style="">Experience in managing and mentoring a team of content creators, providing constructive feedback and fostering a collaborative environment</li>  <li style="">Knowledge of analytics tools to measure and analyse content performance (e.g., Google Analytics, social media analytics)</li>  <li style="">Familiarity with various digital marketing channels, including social media, email marketing, etc</li>  <li style="">Understanding of brand positioning, messaging, and storytelling techniques</li>  <li style="">Strong problem-solving and critical-thinking abilities</li>  <li style="">Strong communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and leadership</li></ul><div style=""><br></div>

Content Lead

<div style="">NovaBenefits is on a mission to provide the best in class health and wellness benefits for employees in India. We envision that a vast majority of the county's population will get better access to high-quality healthcare through their employers.</div><div style=""><br></div><div style="">We are a tech-first company and believe that technology can make this vision a reality by offering a 10x better experience and fixing the broken processes for all stakeholders - Employees, Employers, HR admins, Insurers, and Healthcare providers.</div><div style=""><br></div><div style="">At Nova, we're looking to create and own the employee wellness category. In a short span of 15 months, we've built an outstanding team, achieved product-market fit, raised double-digit millions in funding and become the first company to secure an IRDAI Insurance broking license. The difference? We see ourselves in the business of improving employee happiness instead of insurance and as such more an HR tech company.</div><div style=""><br></div><div style="">Nova Benefits has been co-founded by&nbsp;<a href="https://www.linkedin.com/in/yashg2/" target="_blank">Yash Gupta</a>&nbsp;(IIT Delhi - Comp Sci, Samsung Korea) and&nbsp;<a href="https://www.linkedin.com/in/saranshgarg2/" target="_blank">Saransh Garg</a>&nbsp;(IIT Bombay, BCG, Accel, Y-Combinator). We are backed by the top venture funds in the country - BVP, SIG, Better Capital, Titan Capital and Multiply Ventures.</div><div style=""><br></div><div style="">Want to know more about the work culture and diversity in Nova Benefits? Checkout <a href="https://www.glassdoor.co.in/FAQ/Nova-Benefits-Question-FAQ200086-E4376536.htm">Nova Benefits</a> in Glassdoor.</div>